Research Agenda
The Demand and Supply Integration Forums (IVCF) are three distinct but
vitally linked, strategic, sponsor-directed think tanks that address critical
issues affecting profitability at each link along the organizational value
chain.
These Forums serve as the College of Business’s primary research
liaison organization between business, industry, and government and the
Department of Marketing and Logistics.
Twice annually,
each Forum brings together executives from some of the world’s
most progressive companies with recognized academic leaders of today and
tomorrow to address critical issues in each of their respective topical
areas.
- Supply chain metrics
- Supply chain collaboration,
relationship management and negotiation
- e-Business
- Cross-functional and
cross-enterprise integration
- Performance cycle management
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- How to identify world-class
accuracy
- Forecasting and Planning
- How forecasting techniques
and tools improve the bottom line
- Cross-functional and
cross-enterprise integration
- New product/product
improvement forecasting
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- Understanding what customer
value and related concepts mean to customers
- Applying what we know
about customer value to important marketing strategy processes
and decisions
- Customer value change
understanding and prediction processes
- Customer value in business
buyer-seller relationships
- Brand equity and customer
value
- Customer-retailer bonding
- The role of sales people
in creating customer value
- The value of technology-based
self services to customers
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For more information about becoming involved in
the Demand and Supply Integration Forums research initiatives, please contact
us.
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